I Spent 27 Years Learning What Makes People Buy. Then I Built It Into AI.
About
Rob Hawthorne
Founder, ReadyStacks™
The Woodlands, Texas
A few highlights:
- Served as sole copywriter across nearly a dozen funnels running simultaneously for nationally and globally recognized brands managing six and seven-figure monthly ad spend.
- Wrote copy behind major launches that generated millions in 24 hours, including one that produced over $100 million in a single weekend.
- Co-founder and CMO of a finance company that scaled from zero to over $1B in submitted loans in under three years.
- Wrote behind-the-scenes copy for Dr. Joe Vitale, generating millions in sales across multiple products including Hypnotic Selling Secrets.
- Designed 12+ independent sales rep recruiting systems for multiple companies, several reaching number one recruiter ranking in their industry.
How This All Started.
In 2023, I saw what was coming as a direct response copywriter and made a decision to build the system before it replaced me.
For over a year I built and broke and rebuilt AI systems designed to think, write, and sell the way a real marketer does, refining them across hundreds of iterations until they actually worked.
That testing ran across more than a dozen websites, full-scale content systems, AI-driven video productions that reached tens of millions of views, an AI podcast, and extensive automation and system builds across multiple industries.
In early 2025 I put those systems to work inside real businesses, running content across multiple clients with different voices, offers, and funnels simultaneously, including brands spending thousands to millions per month on ads.
What emerged from two years of relentless testing and real-world application was a methodology that deserved to exist as its own product.
ReadyStacks™ was built from that foundation.
2nd Place. 50 Minutes of Preparation.
After hearing what ReadyStacks™ does, Sean Barnes of Wolf Executives (the keynote speaker at AIXP: The AI Experience in Houston) asked me to enter the Chase Bank AI Pitch Competition on the spot, and I said yes.
I had 50 minutes to prepare and my hotspot wouldn’t connect, so I walked up with two slides and told my story instead.
Three minutes, followed by questions from the judges, and I placed second, winning a cash prize and three months of business coaching with Chase Bank.
Overwhelmed: For The Ones Trying To Run A Business While AI Changes Everything
AI isn’t just changing how businesses market themselves, it’s quietly making them sound like everyone else, and business owners can’t name exactly when it started happening to them.
Every week brings another tool, another expert, another reason to feel like you’re falling behind on something you can’t quite put your finger on yet, and the noise just keeps getting louder.
This book is for business owners who are done chasing tools and ready to understand what’s actually happening underneath all of it (and what to do about it).
The biggest threat AI poses isn’t job loss, it’s voice loss, and this book is about getting yours back.
AI Inside Real Businesses.
Check if your category is still open.
We will evaluate your market, your positioning, and whether your category is still available.
If it is, we will show you exactly how this would be built around your business to strengthen how you compete and how your buyers choose you.